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Paid search vs. paid social: how to design the ideal marketing mix

Paid search vs. paid social: how to design the ideal marketing mix - http://marketingland.com

Posted by Liz_062 under Online Marketing
From http://marketingland.com 2821 days ago

Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, about five years ago, my corporate responsibilities led me to take on social campaigns, and I fell in love instantly.

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