Part One: Different Types of Customer Testimonials and When To Use Them

Posted by jennyhayward under Online Marketing
From http://blog.signpost.com 3189 days ago
Made Hot by: MarketWiz on March 8, 2016 11:26 am

Did you know that adding a customer testimonial to your homepage can boost your sales by 34%? And putting the right one in the right place is even more valuable. In the first part of this series we're looking at the different types of testimonials and when to use them to improve your bottom line.

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Comments

Written by lyceum
3182 days ago

Jenny: Thanks! I will send you an email during the weekend!

All the Best,

Martin

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Written by lyceum
3183 days ago

Jenny: You made my day! Thank you so much for your reply! I will send you an email with info. re. my future site, TeaParty.Media and tea brand, GOT Tea Party. Did I mention that I am writing on a book series on tea? ;)

I would love to see a photo of your tea plant! :)

All the Best,

Martin

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Written by jennyhayward
3182 days ago

Thanks Martin! That would be fantastic! I would love to check out the site and will have to keep my eye out for the books as well! My email is jennifer.s.hayward[at]gmail.com. I'll have to send you a photo of the plant!

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Written by lyceum
3185 days ago

Jenny: Thanks for your advice. I want to kickstart a tea hobby into a small business in the future, alongside with writing books on tea. I have already created some own tea blends and I am an independent distributor of a green tea powder (Matcha, ceremonial grade). I will start a crowdfunding campaign, so I will be able to launch a series of direct traded teas from India. I can get a wholesale price from the vendor and I am allowed to sell it under my own tea brand. It takes an initial order and investment to get going.

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Written by jennyhayward
3184 days ago

That's fantastic, congrats Martin! First on a personal note, I am also a huge tea fanatic, so this sounds really great! I used to have a tea blog and still own a small camellia plant with which I experiment making (roasting/blending) small batches, so I can't wait to check things out once you're set up!

Secondly, I would recommend either holding a small "family and friends" tasting and using feedback from that, or reaching out to local tea bloggers/influencers to either invite them to a small tasting, or send them samples to try for themselves at home. I would include a small note asking if they'd be open to providing a quote for you to use on your site or in promotion of your books. I think it would also be worthwhile to ask your producers in India if they have any testimonials or positive quotes from customers that you could also include in your marketing/site/promotional materials. This would be great for the product pages in the meantime, while you're getting things started and to bridge the gap until you get some of your own!

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Written by lyceum
3185 days ago

Jenny: Thanks for your input! How would incorporate testimonials for a new service that you haven't launched yet?

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Written by jennyhayward
3185 days ago

My pleasure! It would depend on the type of business; for instance, if you're having people beta test the service, then most of them probably already expect to circle back with feedback, which can easily segue into a testimonial request. If you're starting a consultancy, I would recommend asking previous colleagues to provide testimonials which describe and reinforce your areas of expertise and results that you've achieved in the past.

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Written by lyceum
3185 days ago

Jenny: Welcome to BizSugar! How about user generated testimonials, like Yelp reviews and Foursquare's check-in tips?

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Written by jennyhayward
3185 days ago

Thanks Martin! Absolutely! Those are instrumental in cultivating your business's online reputation, but we tend to bucket Online Review Sites separately from testimonials because of the nuances in their collection and amplification. However, the applications are very similar and there is certainly a lot of overlap!

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