BizSugar.com › Online Marketing › P&G says "digital marketing more efficient"

Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins. They told Wall Street analysts that they would have to “moderate” ad budgets because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.