Podcast #39 - 7 more blog conversion mistakes | Small business news; tips; networking

Posted by dannorris under Online Marketing
From http://inform.ly 4209 days ago

Here are 7 more commonly made blog conversion mistakes. I've listed the 7 here for a quick summary but the podcast goes through each one in detail:

1. Poor design – low quality supporting images.
2. Not optimising your highly converting pages (about, top menu pages).
3. Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking – I am my biggest referrer by far).
4. Not having opt in bait.
5. Optin bait is not relevant enough – to your reader – to your business.
6. Optin copy isn’t benefit driven (Get my free Photoshop template vs Learn phtoshop quickly).
7. Not being clear about who your option is for.