BizSugar.com › Online Marketing › Podcasts: Attracting Clients and Building Relationships via Broadcast Marketing

Podcasting should be just called mobile video broadcasting. Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like the television is greatly restricted because of the expenses. Podcasting for online business is a blessing for advertisers, internet marketers and web masters.