BizSugar.com › Online Marketing › PPC Display URLs and Affiliate Direct Linking Are Interconnected

Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right to your website. If the use of merchant’s “display URL on any PPC engine is prohibited” (as in the above example) then there’s no way they can direct-link their PPC ad to you; and you want to mark that DTM field “No”