BizSugar.com › Online Marketing › PPC Tips: Remarketing for Search

How do you bring intent, content and audience together for a better performing search campaign? Google has the answer – Remarketing Lists for Search Ads (RLSA).

It has become more and more important to show users the most relevant ad in search results at the right time. Enhanced campaigns already make it easier to reach people at any time wherever they are through targeted bid modifiers, but now, with Google’s recent announcement of Remarketing Lists for Search Ads, there is a new way to re-engage with customers that have already visited your site.

This one time beta has now been fully rolled out and is available to all Enhanced Campaign users, not that there are any left that aren’t using Enhanced Campaigns after 7/22…