BizSugar.com › Online Marketing › PPM 001: How Josh Cobb Built His Business With Podcasting

In this episode of the Podcast Power Marketing podcast we’re talking to Josh Cobb from Stepps.Com.Au to find out why he learned how to start a podcast for his business. Stepps is a digital marketing company that focuses on helping real estate professionals market their business successfully.

In this episode Josh reveals:

-How he markets his podcast and gained 25,000 + plays in the first 8 months after launch.

-How he uses podcasting is a successful content marketing and lead generation channel to attract new customers

-How he used the valuable feedback from listeners to drive product creation and iteration when he started the business

-How he covered the cost of podcast production through related industry partnership support

-How using podcasting in his content marketing strategy built his authority and expert status in the industry