Predictive Technology Is Mature, but B2B Marketer Adoption Still Fledgling - eMarketer | Small business news; tips; networking | BizSugar

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Predictive Technology Is Mature, but B2B Marketer Adoption Still Fledgling - eMarketer

Posted by shatekpatrick under Online Marketing
From http://www.emarketer.com 3150 days ago

Predictive technology is not new—tools are improving quickly and solutions are becoming increasingly powerful—but adoption among B2B marketers is still lagging. Organizations are reluctant to commit to predictive solutions, despite the pr

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