BizSugar.com › Online Marketing › Rank is No Longer a Good SEO Metric

While I make no guarantees of results (nor should any white hat SEO company), I am confident in the potential success of the campaigns I create for my clients. When I work with a new SEO client, one of the things we talk about when creating their SEO campaign is how we are going to measure the success of their campaign; what metrics are we going to use, what benchmarks are we working against, what are the long term goals of the website (keep in mind that these may be different for every website). Almost every client I have ever worked with immediately lists getting on page one of Google as their top SEO priority. To me, rank should NOT be the primary goal of an SEO campaign; I believe visitor growth is more important. Secondly, I believe that rank is not a good SEO metric to begin with, as it is too inconsistent to be used as a measure of success.