BizSugar.com › Online Marketing › Ranking First Isn’t Enough to Get New Business

Yes, I realize the irony of an SEO firm telling you that ranking first in Google and Bing isn’t going to make a difference for your business. Shouldn’t I be shouting the value of rank from the rooftops? Here’s the thing though, while ranking well is important (there are plenty of reports detailing the percentage of clicks the top ten sites get), it isn’t the only thing you should be worrying about. Today’s Internet user is smart; they know that just because a site is ranked first that doesn’t automatically mean it’s the best site for them. 1st ranked sites may get the lion’s share of clicks, but clicks do not automatically equate to conversions.