BizSugar.com › Online Marketing › Reasons to Keep B2B SEO Content Evergreen

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary purpose should always be to inform target audience members and create content that is beneficial for them.