BizSugar.com › Online Marketing › Referrals are the future of Social Commerce, not conversations

“Social Commerce” is a big buzz word these days. As many continue to talk about merging social media and e-commerce, there is no clear consensus as to what the main driver of social commerce will end up being. Many think its about finding ways to promote and sell products on Facebook, others think its about “group shopping”, and some think social commerce is primarily about igniting conversations.

While it has been and will continue to be quite effective, the popularity of group shopping has distracted us from what I believe is the bigger future of social commerce: the power of the personal referral.