BizSugar.com › Online Marketing › Remarketing Ads = Big ROI

Website remarketing (also called retargeting) is a newer type of web marketing that gets great results from warm leads.

The most common form of remarketing is for lost conversions. If a visitor comes to your site and then leaves, a remarketing ad allows you to display a “follow up” ad while they are visiting other sites. Have you ever visited a website, and then saw their ads everywhere you went? That is remarketing.