BizSugar.com › Online Marketing › Rethinking the Customer Journey: How Ecommerce Companies Can Take Control of the Full Customer Experience

Research from Google indicates that an estimated 85% of shoppers begin the purchasing process on a different device than the one they ultimate use to make the purchase.

This represents a pretty large shift in the more traditional way that we’ve been told to think about the buying process or lifecycle. And this kind of change means that marketers and business owners need to adjust to a new reality.