BizSugar.com › Online Marketing › Search Engine Optimization: Avoid “Black Hat SEO” Tactics

Webmasters and optimizers have found ways to artificially boost the positions of websites and to achieve higher search rankings in an unethical manner. This type of search engine optimization is called “black hat SEO.” Search engines will penalize these sites by removing them from the index or banishing them to a low position if bad behavior is discovered.