BizSugar.com › Online Marketing › SEO Checklist for Re Designing a B2B Website

A B2B website is the foundation of the entire online marketing strategy of a B2B company. Every marketing initiative directs visitors to the website and it’s an important lead generation tool. Therefore, the look of the site is every important. It should be professional looking, have clean navigation, be easy to use, have call to actions strategically placed, and provide any information that a visitor might want. In a competitive industry, a B2B company needs to stay relevant and the website needs to evolve over time. Visitors do judge a company based on its “looks” and sometimes a website re-design is necessary.