BizSugar.com › Online Marketing › SEO Clients are Also Responsible for Results

When a company decides that it wants to improve its website visibility in the search engines it has a couple of options. A larger corporation that has the budget to do so may consider hiring an in house SEO Specialist. Since that isn’t an option for many businesses, alternate options are to have current employees execute SEO or to outsource to an SEO agency. Since it’s likely that current employees already have their plates full, outsourcing is often the best option. However, what businesses need to understand is that an SEO firm can’t “do it all”. In order to be successful, the relationship between an SEO firm and client needs to be viewed as a team- both parties working towards a common goal together. An SEO firm has the SEO knowledge, but the client has the industry knowledge.