BizSugar.com › Online Marketing › SEO is Never Done

One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! You’re link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success. You shouldn’t quit your SEO activities just because it looks like your goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because you’ve achieved the ranking position you wanted, that doesn’t mean someone else can’t take it away from you! The best defense is a good offense and SEO is the best offense you have online.