BizSugar.com › Online Marketing › Separate social media marketing and social CRM

Using social media to market a brand can be tricky, and it only gets more complicated when social CRM enters the picture. Once a social media presence has been established, there’s a good chance that customers will start using it as a way to reach out with their problems, questions, or concerns. Before long, the social media channels that were meant to market and brand your company turn into a platform for social CRM.

Is mixing these two social media functions problematic?