BizSugar.com › Online Marketing › Share All B2B Content in Blog Posts

B2B products and services are different from B2C products and services because often times they serve a specific niche as opposed to being used by the masses. Many B2C products don’t need extensive explanation and the sales cycle is typically much shorter, especially for parity products. In the world of B2B the sales cycle is longer because the decision process can take time.