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Shipping Cost is Primary Reason for Shopping Cart Abandonment

Posted by prussakov under Online Marketing
From http://www.prussakov.com 4318 days ago

If you run an online store, go back to your shipping costs and re-think your approach! If possible, offer free shipping (over a certain amount, of course) to (a) encourage greater spending, and (b) take the “shipping cost” stress out of the equation.

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