BizSugar.com › Online Marketing › Should I Gate My Content or Not? 6 Points to Consider

Marketers have been arguing about whether or not to gate content for years. Should you gate your content behind a form to collect lead data, or forgo the data and allow your content to be openly accessible to anyone? Both options have their advantages. As technology has evolved, it’s no longer a black-and-white question. There are other options you may not even know you had.