BizSugar.com › Online Marketing › Should On Page Links be Limited?

Links are an important component of SEO because the search engine spiders crawl the web from link to link to determine what certain pages are about in order to rank them properly. While the link focus of an SEO campaign tends to be on generating valuable inbound links to a site from outside sources in order to establish trust it is important not to forget about the internal linking structure of a site.