BizSugar.com › Online Marketing › Should you Target a Canadian Audience?

It’s a very good question, and one that businesses have pondered for quite some time. The answer, of course, is yes. Surprisingly, more Canadians are online compared to Americans (75% vs. 65%). The Canadian market offers considerable opportunity to American businesses. The trick for American businesses is to practice geographic marketing. Although our “neighbors to the North” are English speaking and familiar with American business practices, there are slight differences and certain laws and regulations that need to be addressed.