Small Business Case Studies: What Entrepreneurs Have To Say About Social Currency

Posted by ShashiBellamkonda under Online Marketing
From http://blog.networksolutions.com 5202 days ago
Made Hot by: jnelson on August 5, 2010 7:10 pm

A look at five small business case studies presented at TechCrunch's Social Currency CrunchUp that leverages social media to help increase sales & business.

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Comments

Written by q4sales
5202 days ago

Shashi, great roundup of hip case studies. Gotta find the creme brulee guy in SF next time I'm there. That's awesome.

I'm with Shawn, perfect examples of b2c when everyone thinks you can't make them work to drive sales.

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Written by ShawnHessinger
5203 days ago

Wow. Interesting overview of the discussion, Sashi. What I think is most interesting here is that these businesses are all bricks and mortar or F2F not Web-based and also that they are B2C. I think a lot of people may still be of the opinion that such tools work more often for online business(though I don't know why with all the evidence to the contrary) and that perhaps they are something most useful for B2B. (Again, I don't really understand this perception given the basic makeup of sites like Facebook.) Anyway, there are probably some myth busters here about how to use these tools and the kinds of businesses for which they are effective. Thanks for sharing.

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