BizSugar.com › Online Marketing › Small Business Quick Guide to Social Media

Conceptually, many small businesses get the importance of engaging with consumers on social media. Unfortunately, according to Steven D. Strauss, small business expert and author of "The Small Business Bible," many companies aren't exploiting the potential revenue-boosting benefits of the medium.

Citing the results from the "Staples Small Business and Social Media Study," Strauss notes that the top marketing wish list item among respondents was a Facebook page with 2 million engaged fans (41 percent). It even beat out a celebrity endorsement (22 percent) or the mother of all promotional triumphs, a Super Bowl ad (18 percent).