Social Advertising Found Disappointing, But Wait...

Posted by effectwebagency under Online Marketing
From http://www.effectwebagency.com 3710 days ago

Gallup Inc. released a report this week titled The Myth of Social Media. There they found,

“Social media are not the powerful and persuasive marketing force many companies hoped they would be.”

But that’s not the whole story. The Wall Street Journal agrees, stating brands who understand social media have shifted to prioritizing quality over quantity, citing stories from Ritz-Carlton, ABC Television, Comcast and the NBA. “They are tracking mentions of their brand, then using the information to help the business.”

The Gallup report paints a pretty dismal picture, citing that consumer-reported effect of social media on purchasing decisions matters a great deal to only 5% of social media users, and has “some influence” for only 30%.