BizSugar.com › Online Marketing › Social Media and Email Marketing: Does it Really Have an Impact? 

Social media and email marketing campaigns are becoming the new normal, replacing traditional print, radio, and television ad campaigns. Studies show that 80 percent of marketers use email to promote their goods and services, and 88 percent of American companies will use social media to do the same by the year’s end. But what difference are these digital marketing methods really making?