BizSugar.com › Online Marketing › Start Early, Stay Late: Online Reputation Management Requires 24/7 Monitoring - Nashville Social Media

When a few poor ratings or pithy reviews can determine your fate, business owners should contemplate a full-court press in terms of online reputation management to avoid a messy cleanup at a later date.

The majority of online reputation problems stem from the commentary of agitated competitors, clients and ex-employees who post on slander sites in an attempt to stir up a firestorm against your business.