BizSugar.com › Online Marketing › Stop Obsessing About Where You Rank

When people are looking for a product or service and conducting research, the first place that they typically turn to is the search engines. For this reason, it’s important to invest in SEO in order to improve your search engine visibility. If you’re spending money on SEO, you obviously want to see a return on that investment but obsessively looking at where you rank on a daily basis isn’t the correct way to gauge success. Rankings consistently fluctuate and are based on many factors to deliver searchers a more personalized experience which results in your website being displayed differently on the SERP for each person.