Storytelling in Marketing

Posted by smpayton under Online Marketing
From http://www.eggmarketingpr.com 3426 days ago
Made Hot by: LimeWood on July 9, 2015 9:45 am

Now, modern businesses are capitalizing on the enchantment of this common childhood tradition by jumping feet first into the storytelling movement in marketing.

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Comments

Written by lyceum
3422 days ago

Kimberly: Thanks for your comment! ;) We will talk soon again regarding branding...

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Written by TekShouts
3422 days ago

This was a great read, Kimberly!

It's important to remind marketers just what makes brands the most attractive to customers. Not great products, but a great purpose behind those products.

After the initial grab of your customer's attentions with a great story, how would you advise keeping clients as loyal fans? Do you tell new stories or spin the same tale in different ways?

Thanks,

The Tek Team

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Written by LoginRadius
3423 days ago

Greay article by Kimberly :) Storytelling is the latest trend. We all love stories afterall because they are interesting. When marketing is done in the form of storytelling, it drives huge audience.

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Written by Kimberly721
3422 days ago

You're right! It's a hot trend because it works so well. Thanks for the feedback.

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Written by lyceum
3424 days ago

I will check out the company stories mentioned in the post... Draper James seems to be an interesting character.

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Written by Kimberly721
3422 days ago

It's one of my favorites right now! Not just for it's Southern Charm but for it's overall branding (because after all, I'm a self-proclaimed branding nerd). Enjoy!

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