BizSugar.com › Online Marketing › Study Predicts 84% of Internet Traffic Will Be Video by 2018

We have been hearing several predictions about the impact of video for years and a recent report from Cisco titled, “2014 Complete VNI Global IP Traffic Forecast for 2013-2018,” is the latest to speculate about people’s internet consumption and explosion of video content. According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video’s current slice of the online pie, the equivalent of 4.5 trillion YouTube clips. Cisco estimates that video traffic will equal 37 exabytes (EB) per month, that’s total traffic which includes sites like YouTube and BuzzFeed Video, alongside VoD services such as Netflix and Hulu. Although the figures pertain to the US, global video consumption is expected to follow the same.