BizSugar.com › Online Marketing › Taking Advantage of the Many Small B2B Keyword Ponds

I came across this great line in a Search Engine Watch post by Jennifer Van Iderstyne about keyword search volume. She said, “You won’t get traffic by being a small fish in a big lake, but the good news is, small ponds are everywhere you look, if you’re willing to see them.” I thought that was a great and simple way to explain the dangers of getting blinded by search volume, especially when it came to choosing B2B keywords.