BizSugar.com › Online Marketing › Tell Me about Your Customers – Identifying Buyer Personas

When launching any marketing initiative – web design, mobile landing page, print campaign, social media marketing – it is always important to know your customer. This applies to any type of organization or business. For example:

An international association – marketing for support, membership and awareness to members and potential members as well as political figures
A private high school – marketing their education solutions to students, parents and the community
A local fence company – marketing their fence products and services to builders, homeowners and contractors
A national IT firm – marketing cloud computing and IT consulting services to CIOs, IT Managers and business owners
These are not made up. They are all Wood Street clients. Our job is to help them understand who their target audience is and how to sell to this audience.