BizSugar.com › Online Marketing › Ten Reasons Why Google Analytics is Not Increasing Your Bottom Line

Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their bottom line. There are a lot of factors that determine how useful a tool is for your organization. In this post I will address several issues with Google Analytics that can prevent you from uplifting your ROI.