The 2 Rules of Sponsored Content

Avatar Posted by bigmoneyweb under Online Marketing
From http://www.b2bmarketinginsider.com 4072 days ago
Made Hot by: deanuk on September 14, 2013 2:15 pm
There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”

Many like to point out that sponsored content is nothing new. Advertorials have been around for a long time. But they seem to be taking on more importance as brands “become publishers” while digital media and social platforms are seeking new ways of generating revenue.





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