BizSugar.com › Online Marketing › The 2014 Digital Marketing Ecosystem - Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem.