Do Executive Summaries create an incentive or disincentive to read white paper content? That was the question posted via a Twitter polling site last week. You can see the results of this poll, and three key points that will help you to craft better Executive Summaries for your white paper.
Thanks and I welcome your feedback.
Jonathan Kantor
The 3 Key Elements of an Executive Summary
Posted by WhitePaperPundit under Online MarketingFrom http://bit.ly 5576 days ago
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