BizSugar.com › Online Marketing › The Basics of Website AB Testing

AB Testing, which is also called Split Testing, is becoming very important to businesses that realise that their website is their greatest tool on the web. Their website is the hub of all online activity, and usually exists to either obtain a follower, a lead or a sale. But how do you know what will press your potential customers or target market’s buttons, and actually get them to take the action you want?