BizSugar.com › Online Marketing › The difference between on-site blog content and off-site content

Effective content creation for both onsite and offsite avenues has never been more important to excel the performance of an SEO campaign — but the question is, are you doing it right?

Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater attention on what users are searching for and what information they end up reading.