BizSugar.com › Online Marketing › The Future of Google and Online Marketing

Last month at MozCon, very smart people discussed the future of Google and online marketing. Get some of their advice on how to take advantage moving forward.

Essentially, Google wants to put all of the world's information right at your fingertips, right when you need it. Of course, Google makes billions from companies who pay for their information to be placed at your fingertips, but I digress.

Google is getting better every day at figuring out what you're searching for, and it has nothing to do with keywords. Things like your location, your device, your browsing history and your relationships (the "implicit query") now have a more significant impact on the results that are shown to you than what you actually type into the search bar (the "explicit query").