BizSugar.com › Online Marketing › The Harsh Realities of a Search Engine Penalty

In early October 2012, Google lived up to Matt Cutts’ promise of “jarring” updates. In about a week Google pushed out the exact match domain (EMD) update, a new Panda update, a page layout algorithm update AND the long awaited Penguin refresh. The EMD update happened first, and plenty of sites without keyword rich domains claimed they were unfairly nailed with a search engine penalty.