In today's digital age, people are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand.
Here's an infographic from playnetwork that visualizes the difference between traditional advertising and storytelling – from a consumer's point of view.
The Impact of Brand Storytelling - infographic
Posted by irfanahmad1989 under Online MarketingFrom http://www.digitalinformationworld.com 3739 days ago
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