BizSugar.com › Online Marketing › The Impact of Smart Distribution on Content Marketing Results

Besides the obvious which we all probably already know: that content marketing’s importance is paramount for brands today, changes in other aspects of the digital landscape further fuels this exponential growth. For instance, with the launch of Google’s latest hummingbird algorithm late in 2013, the importance of generating high-quality content literally exploded. The fact that social media is gaining importance also fuels the need for creative, novel, sometimes even completely wacky content to encourage better engagement and sharing.