Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Some companies or website owners think that they know their target audience well enough to determine the keywords without doing the research. This is a big mistake.





Comments


Written by businessavante
4895 days ago

Interesting, Nick.

The businesses you describe likely thought their customers saw them as they see themselves - big faux pas!

Duncan

p.s. I always heard that it was "the little black dress' that was a woman's secret weapon (one of, at least). How does that scan, keyword-wise?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!