BizSugar.com › Online Marketing › The Importance of TripAdvisor’s New Full Review Form

TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels. The widget, called the Full Review Form, is a nice addition to TripAdvisor’s pre-existing widgets that encourage users to leave reviews with an inset on the hotel’s website itself. Before this new widget was released, the only options available let users simply start the review process but made them navigate to the TripAdvisor website in order to actually finish and post the review...