BizSugar.com › Online Marketing › The Lasting Impression A Blog Can Have On Potential Customers

Just having a website up online is not enough! It is certainly not enough if you are missing one of the most important pieces of a website, which is a blog! Some businesses need to have a blog in order to have a chance to bring in new customers on the web, so they put up a blog, but then make the mistake of not actively using it. Even well established brands are starting to realize the power of blogging, which is interesting to see because they are actually the ones who could get away with not having a blog for now at least, since they already have a loyal following built through years of traditional advertising. As small businesses we need a blogging platform to voice who we are as a business to our potential customers. So here is exactly what a blog can do for you to leave a lasting impression!