The New SEO Part 4 – From Keywords To Searcher Intent | Small business news; tips; networking

Posted by tomshark under Online Marketing
From http://www.capturecommerce.com 4049 days ago
Made Hot by: DigiTechBlog on October 23, 2013 9:32 pm

Google is shifting from displaying keyword focused content to content that fulfills searcher intent. So what does this mean?

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Comments

Written by HeatherStone
4049 days ago

Hi Tom,

This is extremely interesting, particularly the part about intent. The question is what strategies Webmasters can use to predict this? Any suggestions? Love if you could share your thoughts in the comment section of the BizSugar community.

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Written by HeatherStone
4049 days ago

Thanks, Tom. Wonderful insights!

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Written by tomshark
4049 days ago

Thanks Heather! Keywords are clues about what searchers are after but their motives, desires, fears and frustrations are often the reasons people search. It means brands must get close enough to the prospect that they know what they are thinking at every step. Marketers need strategies and better KPIs to do this, I have my own but they can vary depending on the target audience. It boils down to providing the content that keeps people engaged on your site.

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