BizSugar.com › Online Marketing › The Power of Now: Marketing the Trend of Instant Gratification

The demand for instant gratification is everywhere. Call me now, send it now, buy it now. Consumers expect to find the services, products, and information that they want quickly and easily. As stated in a survey by Real Simple magazine, 50% of women say they don’t have enough free time and 60% feel guilty for spending the free time they have on themselves.